Interviewing cultural influencers in San Francisco, Oakland, and on the internet, I dove into this subculture and came out clutching this brand
Health Goth is an aesthetic revolving around biotechnology, monochrome sportswear
“Why do you always wear athletic gear if you don’t care about sports or your health?” - NON HEALTH GOTH
Creative Direction/Graphic Design/Motion Design/Social Media
Commercial for Health Goth lifestyle brand.
Art direction, Videography, Actors casting, video editing.