Alexander Roman
Designer

Newsela Brand Launch

Newsela is on a mission to get kids engaged in reading. An education startup, Newsela rewrites news articles, historical speeches and scientific papers for students at different reading levels, to help them learn to read.


The studio goldfront worked with their CEO and the executive team to craft their product + brand strategy, identity, website, and more.


I worked with the visual design team to direct and execute the identity. I worked with the creative team to execute graphic design, website content management, and creative exercises.


Today, Newsela says its software has been used by teachers in over 90% of K-12 schools in the US.*


Other team members // CD: Josh Lowman / Associate CD: Evan Winchester / Design: Ziv Tsau, Alexander Roman / Video director: Andrew Moorehead,

https://money.cnn.com/2018/06/15/technology/startups/matthew-gross-newsela-ceo/index.html

https://www.commarts.com/project/11472/newsela-identity

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Newsela - Reading Evolved